A no-show costs a slot that cannot be sold twice. A message the day before is the cheapest thing that prevents it.
For a clinic, a salon or a workshop, capacity is time and time does not keep. An appointment nobody turns up for is not a delayed sale; it is a sale that can never be made, and the slot could have gone to somebody else.
Most no-shows are forgetfulness rather than intent, which is why a reminder works so well. Sent on WhatsApp it is read, and a customer who cannot come often says so — which turns a dead slot into one you can fill.
Against the customer, with a time.
To the customer, ahead of the slot.
Either answer is useful.
A cancellation you know about can be resold.
The customer before and between the bills: the inquiry that came in, the lead someone is chasing, the appointment that was booked, and the credit you are prepared to extend. Everything attaches to a party, so a customer’s history is one thread rather than several.
This area earns its keep in the gaps — the follow-up nobody remembered, the appointment nobody confirmed, the limit nobody checked before billing.
per pack
All plans
The calendar behind it and the number it sends from.
The customer. Your staff are reminded separately about the appointments they are handling.
Yes — WhatsApp messages draw on the monthly allowance the plan carries.
Where own-number sending is set up, yes, which is what makes the message recognisable.
The message costs almost nothing. The empty chair costs the whole hour.