The questions that arrive before anybody buys — from the website, from a page, from a walk-in — collected somewhere they can be answered and counted.
Inquiries arrive in every direction at once: a form on the website, a message on a business page, a call while the counter is busy. Each one is answerable in a minute and forgettable in ten, and the ones that are forgotten look exactly like the ones that were never sent.
Kept in one list, they stop being notifications and start being work: answered, recorded, and countable afterwards. What gets asked most often is also worth knowing — it is usually the thing your listing or your website should have said in the first place.
From the website, a page, or added by hand after a call.
With the reply recorded against the inquiry.
Where it is worth pursuing, it becomes a lead.
The inquiry report shows what people keep asking.
The customer before and between the bills: the inquiry that came in, the lead someone is chasing, the appointment that was booked, and the credit you are prepared to extend. Everything attaches to a party, so a customer’s history is one thread rather than several.
This area earns its keep in the gaps — the follow-up nobody remembered, the appointment nobody confirmed, the limit nobody checked before billing.
What an inquiry becomes when it is worth chasing.
From your online presence and from conversations added by hand, kept in one list rather than in several inboxes.
Yes, where it is worth pursuing — after which it is chased like any other lead.
Yes. The inquiry report shows the pattern across a period.
An unanswered inquiry and an inquiry nobody sent look identical from the outside.
