A code the customer brings in from a message or a card, checked at the till rather than taken on trust.
A coupon code is what lets an offer travel: sent in a campaign, printed on a card, given to a customer who complained. It works because it is specific — this discount, for whoever holds this code.
Applied at the counter it is checked rather than assumed, and because it is recorded on the bill, the campaign that handed the codes out can be judged on what came back rather than on how it felt.
With the discount it carries.
In a campaign, on a card, or to a customer.
The counter checks it and applies it.
The bills that used it are on record.
Counter billing for a shop with a queue: products a tap away, a barcode scan for the rest, split payments, and a shift that opens with a float and closes with a cash count. Counter bills land in the same books as every other invoice.
A till is used in bursts — open the shift in the morning, bill all day, count the drawer at night — so the parts that matter are speed at the counter and a clean close.
per year
From Growth
Where codes come from and where they are used.
A code belongs to whoever holds it, so an offer can be targeted and then measured.
Yes — a campaign is the usual way they reach customers.
Yes, the bills it was applied to are on record with their profit.
A code that comes back is data. A blanket discount is a feeling.
